Restaurant Tech
Grubub + Pokéworks Acquisition Case Study
The Grubhub + Pokéworks diner acquisition case study highlights how Grubhub’s loyalty program helps restaurants acquire and retain diners. In partnership with account managers and the design team, I analyzed performance data, shaped the narrative, and provided creative direction to the design team to translate results into a compelling story about loyalty and acquisition for fast casual restaurant partners nationwide.
Please navigate here to view the full case study.
The Combo: Grubhub’s Quarterly Digest
To help Grubhub’s Enterprise team strengthen relationships with existing clients, I launched a quarterly newsletter, The Combo. During this initiative, I developed the name, concept, design direction, and ongoing content strategy. The goal was to increase engagement, support account expansion, and ensure restaurant partners stayed informed about new products, features, and initiatives.
Please view the full newsletter here.
The CFO’s Guide to Investing in the Right Restaurant Tech
Developed for a restaurant technology brand targeting CFOs, this guide positioned the platform as a trusted resource for evaluating tech investments. I led the research and authored the guide, creating a high-value asset designed to attract new brands through insight-driven thought leadership.
Please view the full guide here.