Every year, UKG hosts a kickoff for the sales and go-to-market teams. For this initiative, I, along with designer Chase Downie, was tasked with developing the Hatch Show Print-inspired creative concept and the messaging, branding, design, and activations for the Nashville-based event. We were instructed to center the messaging on “forward progress” and “togetherness.” The result was a lively event, championed by bright colors, bold designs, and an underlying message of the strength in teamwork.